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Over 100 million views on a single song

88rising artist collaboration regulars

The worldwide sensation from Thailand

Phum Viphurit is finally here!

As one of the world's most talked about indie artists, even if Phum Viphurit's name is still a bit new to you, you've heard his songs at some point.

From hits like 'Long Gone' and 'Lover Boy', which have received tens of millions of views worldwide, to collaborative singles with 88rising's Niki, Higher Brothers and the so-called 'Japanese Maroon 5' Nulbarich, to festival line-ups and cross-country tours like Summer Sonic, it's hard not to notice Phum Viphurit's presence as one of the world's most sought-after musicians.

The Higher Brothers sought to collaborate with Phum on 88rising's highly anticipated label compilation 'Head In The Clouds', adapting 'Lover Boy' to a Chinese audience with 'Lover Boy 88'. The retro-romantic vibe of Phum's original track is preserved, and with the Higher Brothers' relaxed chill rap, English and Sichuan Mandarin meet on 'Lover Boy 88', and the fusion of different cultures becomes part of 88rising's growing global reach. The fusion of different cultures is part of 88rising's growing global reach.

88rising's more ambitious 'Head In The Clouds II' brings together some of the world's best emerging artists, with the album's visuals created by the legendary Japanese artist Ki Kiyama. And Phum Viphurit's name reappears on it. This time he collaborates with 88rising's top female artist NIKI on the single 'Strange Land'. The hand-disc sound of NIKI and Phum's hazy vocals create a gently swirling dreamscape.

When you think of Phum Viphurit's music, what comes to mind are relaxed lyrics, bright voices and melodies, Telecaster's signature sound through Tremolo effects and the retro rhythms of Funk and Neo Soul, charming and recognisable. The big boy from Thailand brings the freshness and romance of the island to his music, as if he is in the sunset on the beach, the rising and falling tides and the sea breeze, dreamy and gentle.

Phum Viphurit was born in Bangkok and moved to New Zealand with his family when he was nine years old. Probably because his parents were both involved in the arts, Phum grew up hearing Stevie Wonder, Michael Jackson and Whitney Houston in his mother's car, all of which later became a source of nourishment for Phum.

At the age of 18, Phum Viphurit moved back to Thailand to study film at university and released his first full-length album 'Manchild' in 2017, which saw the video for his single 'Long Gone', directed by Phum himself, explode onto the internet and put him in the spotlight outside of Thailand. The video for his single 'Lover Boy', released in 2018, has made Phum a global sensation through the video algorithm, with the video having received over 90 million views on YouTube to date.

Nearly five years after the release of 'Lover Boy', Phum Viphurit released his second album 'The Greng Jai Piece' earlier this year. The album is a mix of reggae, neo-soul, funk jazz and R&B, but the romantic fantasy is no longer a constant theme in Phum's work, instead it is more realistic and thoughtful, and represents a new phase in Phum's music.

"Greng Jai' can be understood as a social mindset of being overly considerate of the feelings of others in social interactions and avoiding causing distress to others. And "The Greng Jai Piece" refers to the last piece of food left on the plate on purpose because of politeness. "Anyone who knows me knows that I'm a very greng jai person. But with this album I want to break all that. " Phum said in an interview.

So on the album cover, you can see a sloth sitting in a temple clutching a guitar, a symbol of the many things in life that don't mix harmoniously but can exist together. The always gentle Phum begins to focus on the serious topics of life, gradually adding his own thoughts to his still sunny, laid-back rhythms, and on the album's central track 'Greng Jai Please', Phum reflects on the hypocritical and sympathetic social mentality of 'Greng Jai'. In the album's centrepiece, 'Greng Jai Please', Phum reflects on the hypocritical and sympathetic social mentality of 'Greng Jai'. Over upbeat applause and funk-tinged guitar and bass, he sings, "How many layers do I need to peel back before I know what you're really thinking?"

Of course, you still have the chance to feel the big boy who is cute, romantic and not overly serious. On 'Lady Papaya', for example, the passionate tropical beat seems to be a spaced-out homage to Harry Styles' 'Watermelon Sugar'. And Phum turns an ordinary experience of buying a papaya salad into a two-minute repetition of the fun, harmonic lyric "Lady Papaya, give me extra spicy" via Voicecoder.

In the music video for "Lover Boy 88", there is a verse that says, "You ask me what I'll be like in five years. ...What will remain the same is that I'm still the same Lover Boy who can find your smile in a crowd at a glance."

Five years after the release of 'Lover Boy', Influence City Sound and M_DSK present Phum Viphurit's 'The Greng Jai Piece' Tour 2023 in China, bringing the world-famous 'Lover Boy' to you. We hope you can come and experience Phum Viphurit's unique charm in his beautiful music!